7 Roles to Drive Change by Design is a newly published book written by Joyce Yee, Emma Jefferies and Kamil Michlewski. The book outlines the roles that people can take in designing change within organisations. Supported by 13 strong case studies, the book is a practical tool that helps readers in implementing change within their business.
In the highly complex and ever-changing business environment we face, organisations need new approaches to remain successful. Success depends upon the ability to build deeper, more collaborative relationships with customers. Matt Spry writes about the challenges in embracing design thinking, and why you should still go for it.
How do you hold on to customers when their wants and needs are more sophisticated than ever? Retail consultants Lalita Lee and Susanna Enrico Gansin explain how they use design thinking strategies to help attract and retain customers. The 21st century customer has evolved in their purchasing behaviours; are customers no longer loyal? Who are the “hidden customers”?
There are lots of business and design conferences out there. Whether you love or loathe them, deep down you know it’s good to get out and hear about new ideas. So which are the ones to go to if you want to learn more about design thinking? Here’s our pick of conferences coming up in or near London in 2017 that focus on design thinking and innovation.
Sharing design thinking techniques with young people offers them the potential to solve specific problems, gain new skills, and prepare for the demands of the future workplace. But it also reveals a dilemma at the heart of our thinking about creativity, says PR Network Senior Associate and University of Greenwich lecturer Ezri Carlebach.
How do you focus more on the moment during qualitative research so you can truly listen and understand your customers? Dr Tina Basi leads the knowledge exchange programme at the London School of Economics and Political Science (LSE). Here she explores mindfulness with useful pointers for anyone embarking on research.
How can design thinking help improve public health services? Chris Howroyd tells the story of SH:24 and how design thinking led to this revolutionary new online sexual health service and a better experience for patients. SH:24 has been nominated for a Designs of the Year Award 2016 by the UK Design Museum.
Why should anyone in the PR industry be interested in design thinking? Ezri Carlebach, Senior Associate at the PR Network, explains the connections between PR and design as crafts and why people that work in communications should use design thinking methods to future-proof their role as leading strategists within business.
How can design make the process of integration for a refugee faster? In this long read service Designer Kartik Sharma argues that rather than looking at a problem and trying to define it, we should ignore it and ‘un-learn’ it first in order to look at all angles.
What five things can innovators learn from artists? In this long read, designer and educator Maureen Carroll talks about her experiences of bringing the world of artists and the world of business together and the benefits that can unfold.