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Customer Closeness

Join our three-day immersion course and learn how to use ethnographic research to support innovation and service design. You’ll interview and observe customers in the field and work closely with them to identify gaps and needs. Then you’ll deliver insights and explore how best you can translate these into actions.

Customer Closeness Research for Innovation in action

During the three days, you’ll try out interviews and observational research techniques on a real-world challenge. Watch our short film to get a feel for the course.

3 days, 09.30 – 17.30
Next Course
23rd – 25th Jan
Location - Central London
Max number of places - 20
Early Bird
£1,750 + 20% VAT till 27th Nov
£1,950 + 20% VAT till 20th Jan
Register your interest
Online Payment Closed

Course Prospectus


Becky Rowe
Ethnography & research guru

Revealing Reality

Adelaide Vinay
Research project leader

Revealing Reality

Tina Basi
Ethnography academic

London School of Economics and Political Science

David Kester
Design evangelist & orchestrator

Design Thinkers Academy

Payal Wadhwa
Design leader & storyteller



Discount- We offer a sliding scale of discounts on this course. Pay full price for the first space you book, 10% off the second and third, and 15% off every space you book after that.

If you’re booking a lot of spaces, you may want to talk to us about tailoring a course especially for your business.

Read our terms and conditions for booking here

Need more help?

We’re here to help if you’d like to find out more.

+44 (0) 20 8432 3222 |


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