What is a Service Advertisement Canvas?
A tool to help a team co-create the foundations of communications and marketing around a concept.
Why is it useful?
When it comes to building a story around a concept, it is useful to start early. This tool helps a team begin thinking about how language and visuals around a concept bring it to life.
How to use a Service Advertisement Canvas
Work through the tool, starting by aligning on an early-stage name, logo and slogan, and working towards bringing in a key user and quote.
Tips
- This tool is most useful to use when a concept has been tightened somewhat through early research and testing.
- Refer back to previous development, such as a Concept Proposition.
- Don’t be afraid to bring in some creativity and lateral thinking into this task.
- Thinking outside of the box with naming and slogans can give the activity more momentum.
