Design your way to customer retention
Susanna and LalitaLong Read
How do you hold on to customers when their wants and needs are more sophisticated than ever? Retail consultants Lalita Lee and Susanna Enrico Gansin explain how they use design thinking strategies to help attract and retain customers. The 21st century customer has evolved in their purchasing behaviours; are customers no longer loyal? Who are the “hidden customers”?
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