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Ethnography podcast

Get some grok in your business

Ezri Carlebach

Long Read

A good leader must understand people, whether they are work colleagues, customers or other stakeholders. Design thinking makes use of tools borrowed from anthropology that can shed light on how different individuals and cultures behave, making it easier to collaborate and meet their needs. Ezri Carlebach explains.

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Mindfulness and customer closeness

Tina Basi

Long Read

How do you focus more on the moment during qualitative research so you can truly listen and understand your customers? Dr Tina Basi leads the knowledge exchange programme at the London School of Economics and Political Science (LSE). Here she explores mindfulness with useful pointers for anyone embarking on research.

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