Podcast – Understanding Ethnography
Ben CrispPodcast
Our latest podcast is a discussion with ethnographer Katie Gaddini, exploring the importance and relevance of ethnography today
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A good leader must understand people, whether they are work colleagues, customers or other stakeholders. Design thinking makes use of tools borrowed from anthropology that can shed light on how different individuals and cultures behave, making it easier to collaborate and meet their needs. Ezri Carlebach explains.
Read allHow do you focus more on the moment during qualitative research so you can truly listen and understand your customers? Dr Tina Basi leads the knowledge exchange programme at the London School of Economics and Political Science (LSE). Here she explores mindfulness with useful pointers for anyone embarking on research.
Read allHow do you innovate at work if ‘being creative’ is outside your experience and comfort zone? In this Short Read, Becky Rowe argues that the key to divergent thinking is actually better research. This requires moving beyond some traditional research methods and taking an ethnographic approach.
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