Get some grok in your business

Ezri Carlebach

Long Read

A good leader must understand people, whether they are work colleagues, customers or other stakeholders. Design thinking makes use of tools borrowed from anthropology that can shed light on how different individuals and cultures behave, making it easier to collaborate and meet their needs. Ezri Carlebach explains.

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Mindfulness and customer closeness

Tina Basi

Long Read

How do you focus more on the moment during qualitative research so you can truly listen and understand your customers? Dr Tina Basi leads the knowledge exchange programme at the London School of Economics and Political Science (LSE). Here she explores mindfulness with useful pointers for anyone embarking on research.

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Unlocking insight: doing ‘divergent thinking’ well

Becky Rowe

Short Read

How do you innovate at work if ‘being creative’ is outside your experience and comfort zone? In this Short Read, Becky Rowe argues that the key to divergent thinking is actually better research. This requires moving beyond some traditional research methods and taking an ethnographic approach.

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