Design thinking for PR

Long Read

Why should anyone in the PR industry be interested in design thinking? Ezri Carlebach, Senior Associate at the PR Network, explains the connections between PR and design as crafts and why people that work in communications should use design thinking methods to future-proof their role as leading strategists within business.

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Sparking innovation: Ready.. Set.. I don’t know

Joe Ferry

Short Read

Embracing the unknown can be daunting. But as Joe Ferry explains in this Short Read, it’s an essential part of innovation. Using examples from his time as head of design at Virgin Atlantic, Joe discusses his three key ingredients for innovating successfully – and competitively – in an ever-changing world.