It’s a very human need to try to make things better, to be nicer to people and to make more money. In simple terms that’s what’s behind the increase in corporate and highly commercial organisations seeking people to fill a new role in their management structure; the Service Designer. Resourcer Madelaine Cooper explains.
Susanna and Lalita
How do you hold on to customers when their wants and needs are more sophisticated than ever? Retail consultants Lalita Lee and Susanna Enrico Gansin explain how they use design thinking strategies to help attract and retain customers. The 21st century customer has evolved in their purchasing behaviours; are customers no longer loyal? Who are the “hidden customers”?